Edge’s Exhibition Stand Design at Dubai Air Show 2023
Edge’s presence at Dubai Air Show 2023 soars with Alt Enter’s exhibition stand design, where immersive visuals create an impactful brand showcase.
Space Type:
Exhibition Stands
Content Types:
Digital Branding
Show
Technology Types:
Data Content System
Immersive
Led Screens
Content
Alt Enter x Edge's Dynamic Digital Showcase
For the Dubai Air Show, Alt Enter and Edge worked together to create a visually captivating experience. The central feature was a large, 50-meter transparent LED screen at the front of the stand, reminiscent of the previous year's design but adapted for the current exhibition space. Our content strategy focused on product-focused videos and idle mode visuals, displayed using 3D models provided by Edge. This approach allowed for optimal display of product names, specifications, and key details in a visually engaging manner.
Technology
Advanced Technical Aspects of the Display
1. Transparent LED Screen: A 50-meter centerpiece at the front of the stand, providing a broad canvas for product showcases.
2. Content Playback: Efficient content playback through the use of small laptops, tailored for this purpose.
3. Customization Flexibility: Utilization of high-quality LG panels to ensure adaptability for different display sizes and shapes as requested by Edge.
4. Real-Time Visuals & Data Integration: Focus on creating dynamic, data-driven narratives to highlight the advanced nature of Edge's products.
5. Indoor and Outdoor Screen Setup:
Facade Arch Transparent Screen: Displayed EDGE branding, idle loop with 3D-generated models of EDGE products, and the Show Element.
Signing Screen: Showcased a video of the outdoor stand and company logos during signing ceremonies.
L-shaped Screen: Played idle loop and Show Element.
Inner and Outer LED Screens: Showcased EDGE product videos and idle loop, activated with the Show Element.
Product Display Screens: Dedicated displays for various EDGE products, including Ventuz-generated spec videos and real-life testing footage.
6. The Show Element: Played every hour, featuring a showcase of the EDGE brand and products, accompanied by a custom-mixed, intense soundtrack.
7. The Idle Loop: Displayed 26 3D-generated models of EDGE products in various terrains, with key specs and selling points.
8. Product Information Display: Included a video section, specs section with product information, and a text bar with key selling points on dedicated screens.
Looking for similar content and technology for your next exhibition? Get in touch with Alt Enter today!
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